Post by account_disabled on Jan 23, 2024 5:01:44 GMT
The structure for an online store is the foundation, without which the site will be a random and disorganized collection of pages. You need to think about its creation even before drawing prototypes in order to avoid various problems. For example, when there is nowhere to add a link or it is impossible to introduce new elements into the top menu. Yulia Telizhnyak from Netpeak Software talks about the correct structure of an online store . Reading time 13 minutes Why structure is so important for an online store Website links will appear in search engine results It is easier for search bots to crawl the site UX improves and conversions increase Coverage is expanding Creating a hierarchical structure for an online store URL structure How to choose categories and tags Home page with links to categories and products The importance of page pagination Internal linking Getting rid of broken links Summary Yulia Telizhnyak Yulia Telizhnyak, content marketer at Netpeak Software To build the right structure for an online store, you need to know the basic requirements, and these are what I will share in this post.
Why Fax Lists structure is so important for an online store A well-structured website provides easy navigation for site visitors and also makes it easier for bots to crawl. But let's take a closer look at the advantages of an online store structure. Website links will appear in search engine results Links to main pages and sections that appear in search results are called quick links . Why is the structure of an online store important? Site links will appear in search engine results Quick links allow you to instantly get to the page you need. For example, when a user needs to go to a catalog of smartphones, he can make just one click and get there directly from the search results.
Thus, the steps in the sales funnel are reduced, and conversions increase. Quick links are formed thanks to micro markup and correct structure. But remember that these elements are not always ensured by their appearance. It is easier for search bots to crawl the site Making your site easier to crawl is a good reason to take care of the correct structure. With its help, you can point search engines to priority pages that need to be crawled first. When creating a structure, many SEO specialists advise sticking to the three-click rule. According to it, the user can find the information he needs with a maximum of three mouse clicks. The higher the level of nesting of a page, the less likely it is that robots will quickly index it.
Why Fax Lists structure is so important for an online store A well-structured website provides easy navigation for site visitors and also makes it easier for bots to crawl. But let's take a closer look at the advantages of an online store structure. Website links will appear in search engine results Links to main pages and sections that appear in search results are called quick links . Why is the structure of an online store important? Site links will appear in search engine results Quick links allow you to instantly get to the page you need. For example, when a user needs to go to a catalog of smartphones, he can make just one click and get there directly from the search results.
Thus, the steps in the sales funnel are reduced, and conversions increase. Quick links are formed thanks to micro markup and correct structure. But remember that these elements are not always ensured by their appearance. It is easier for search bots to crawl the site Making your site easier to crawl is a good reason to take care of the correct structure. With its help, you can point search engines to priority pages that need to be crawled first. When creating a structure, many SEO specialists advise sticking to the three-click rule. According to it, the user can find the information he needs with a maximum of three mouse clicks. The higher the level of nesting of a page, the less likely it is that robots will quickly index it.