Post by mondolsarker on Apr 30, 2024 6:13:39 GMT
When we work on the topic of local marketing dedicated to small geolocalized businesses we must always carefully evaluate the factors of positioning on Google for local SEO. These elements, in fact, allow a company to obtain interesting positions on the search engine. As you well know, thanks to this channel you can intercept new customers . Anyone who wants to find useful contacts to increase turnover needs all the visibility possible on social media and search engines. And knowing the factors that influence rankings can make the difference when you sign up on Google maps . factors of local SEO positioning What are the parameters you need to evaluate when working on this front? Web agencies that deal with local marketing know the factors of local SEO positioning well: relevance, distance and relevance with searches made by the public.
These are official sources from Google . But what do the Metal Coal Mining Email List individual points mean? Topics covered in this post [ hide ] Distance between customer and business Relevance of the company Relevance to the public How to manage it all? Distance between customer and business The first SEO positioning factor for the local marketing strategy concerns the distance between the searcher and the business. It is clearly not a parameter that you can change in favor of a condition. However, maximum attention is needed when creating the Google My Business page , and when compiling the NAP data on the website and in the various local directories . This means, for example, that when you write your address in any online publication you must always use the same formula. Video: How to improve your local ranking on Google This is important to ensure that there is maximum consistency of information and that Google knows how to position you in the right place on the map when a user searches for a nearby business.
Remember to specify all the details of the address, adding geographical elements if possible to find the place. Must read: how to delete a photo from Google My Business Relevance of the company An element similar to the previous one: we are referring to the correspondence between what the entrepreneurial activity does and the needs of the public. For example, if the user searches for a restaurant nearby on Google, Google returns businesses close to the point of the request that have been registered as such. Or like restaurants. It is crucial to fill in the fields of the various online publications with the utmost precision. Furthermore, remember that platforms with Google My Business allow you to define with extreme clarity not only the type of brand but also some characteristics that could be included in the public's requests .
These are official sources from Google . But what do the Metal Coal Mining Email List individual points mean? Topics covered in this post [ hide ] Distance between customer and business Relevance of the company Relevance to the public How to manage it all? Distance between customer and business The first SEO positioning factor for the local marketing strategy concerns the distance between the searcher and the business. It is clearly not a parameter that you can change in favor of a condition. However, maximum attention is needed when creating the Google My Business page , and when compiling the NAP data on the website and in the various local directories . This means, for example, that when you write your address in any online publication you must always use the same formula. Video: How to improve your local ranking on Google This is important to ensure that there is maximum consistency of information and that Google knows how to position you in the right place on the map when a user searches for a nearby business.
Remember to specify all the details of the address, adding geographical elements if possible to find the place. Must read: how to delete a photo from Google My Business Relevance of the company An element similar to the previous one: we are referring to the correspondence between what the entrepreneurial activity does and the needs of the public. For example, if the user searches for a restaurant nearby on Google, Google returns businesses close to the point of the request that have been registered as such. Or like restaurants. It is crucial to fill in the fields of the various online publications with the utmost precision. Furthermore, remember that platforms with Google My Business allow you to define with extreme clarity not only the type of brand but also some characteristics that could be included in the public's requests .