Post by mijus572 on May 6, 2024 7:28:08 GMT
Christmas is coming. The houses are already decorated and in the air you can already feel that magic that only Christmas can give you. In addition to making everyone happier, Christmas is an occasion with a strong emotional , social and obviously commercial appeal . Between lights, panettoni and decorated trees, companies study and create targeted communications to give resonance to their brand. Our editorial plan is already ready... and yours? Christmas Neuromarketing: tips and advice for your communication If you haven't prepared it yet, don't worry: we have defined for you a rather particular list of advice and tips for creating effective Christmas communication. Particular because this year we decided to analyze marketing under a rather particular lens: that of neuromarketing . Have you ever heard of it? Well, let's put on our skis and begin this descent into our brain (or rather “3 brains”).
Neuroscience at the service of Marketing Neuromarketing is the Denmark Phone Number List 3 Million Users application of neuroscientific and psychological principles to marketing . Thanks to this hybrid approach, it is possible to study people's behavioral and cognitive reactions , then plan marketing strategies with a high conversion rate. Interesting right? We continue our journey between snowflakes and neuroscience, analyzing the theory of 3 brains . Christmas Neuromarketing: tips and advice for your communication 3 brains under the Christmas Tree No, you're not dreaming. And surely the magic of Christmas doesn't make you read strange things. Well yes, we have 3 brains . As defined by the " MacLean Tripartition ", our brain is divisible into three layers, which correspond to the three evolutionary phases of man. The triune brain is a simple and intuitive model, and the 3 brains are not to be understood as separate, but in relation to each other.
What are the characteristics of each? Reptilian Brain (Ancient) The reptilian brain , despite being very small in size, takes care of 95% of vital functions . It deals with the satisfaction of primary needs (eating, drinking, reproducing, sleeping), as well as the survival of the species (a peculiarity that we share with reptiles). It is a primitive and highly instinctive brain . Before he can be hired he must be able to trust. Mammalian Brain (intermediate) The mammalian brain is linked to emotions (joy, fear, sadness, anger, surprise, disgust) and memories , and is closely connected to the 5 senses , which receive stimuli and process them in the form of a physiological response. It deals with the satisfaction of the needs of esteem and belonging (the "herd" factor unites us with mammals).
Neuroscience at the service of Marketing Neuromarketing is the Denmark Phone Number List 3 Million Users application of neuroscientific and psychological principles to marketing . Thanks to this hybrid approach, it is possible to study people's behavioral and cognitive reactions , then plan marketing strategies with a high conversion rate. Interesting right? We continue our journey between snowflakes and neuroscience, analyzing the theory of 3 brains . Christmas Neuromarketing: tips and advice for your communication 3 brains under the Christmas Tree No, you're not dreaming. And surely the magic of Christmas doesn't make you read strange things. Well yes, we have 3 brains . As defined by the " MacLean Tripartition ", our brain is divisible into three layers, which correspond to the three evolutionary phases of man. The triune brain is a simple and intuitive model, and the 3 brains are not to be understood as separate, but in relation to each other.
What are the characteristics of each? Reptilian Brain (Ancient) The reptilian brain , despite being very small in size, takes care of 95% of vital functions . It deals with the satisfaction of primary needs (eating, drinking, reproducing, sleeping), as well as the survival of the species (a peculiarity that we share with reptiles). It is a primitive and highly instinctive brain . Before he can be hired he must be able to trust. Mammalian Brain (intermediate) The mammalian brain is linked to emotions (joy, fear, sadness, anger, surprise, disgust) and memories , and is closely connected to the 5 senses , which receive stimuli and process them in the form of a physiological response. It deals with the satisfaction of the needs of esteem and belonging (the "herd" factor unites us with mammals).